Case Study & Strategic Management Of EBAY - Free Sample


case study strategic management

Title of study The importance of strategic management, Case study of H&M Type of project Thesis Date Pages 59+12 Supervisor(s) of study 1st Antti Iire 2nd Anneli Juutilainen Executive organization H&M in Kuopio,Finland Abstract Hennes & Mauritz (H&M) is a . Case Study ScenarioThe IKEA way 44 The distinction between strategic thinking, strategic management and strategic planning 45 STRATEGY IN ACTIONQuick strategic thinking in unfavourable circumstances45 STRATEGY IN ACTIONSony – the disruptive innovator 50 Principles for the successful use of strategy This is the second part of a two part series dealing with the complexities of case analysis in Strategic Management courses. One of the primary function of Strategic Management is to serve as a cap-stone course integrating the material students have accumulated throughout their course of study within a business school.

Strategy Case Studies | Strategic Management Case Studies | Case Studies in Business Strategies

The business environment of the retail company eBay is evaluated in the report, case study strategic management. Strategic purpose includes the business mission and vision of EBAY.

To operate in the retail industry in UK, the company follows some values, which are discussed here. As per the second quarter, financial report of eBay the volume of merchandise is worth The revenue that is earned is 2. In the second quarter ofthe net revenue was dollars and dollars in the second quarter of A strategy statement of a company consists of objective of the company and scope in the retail market. It also shows whether the company enjoys any competitive advantage in the market or not.

The analysis of Macroeconomic environment of the company includes several political, economic, social factors and their impact on the company. These factors are external factors, which affect the strategy of the company Ho This is tool of strategic management, case study strategic management, which helps the management to take approach for future growth of the company. Several aspects of the Ansoff matrix are analysed to assess the potential of the EBAY in product diversification or ability to develop new product in the retail market.

EBay needs to have a well defined objectives for which they can strive. The objectives in connection with the mission and vision provide eBay and employees a goal for focusing the activities. The objectives would help in growing and improve the different aspects in the future.

The company is trying to focus their work in extending lead in payments, delivering of better experience case study strategic management customers of eBay, expanding of capabilities, connecting of sellers and buyers, driving sustainable ecommerce, operating efficiently and reducing cost. The objective of the company is to set a standard for maintaining quality of a product Hill et al.

In contrast, case study strategic management, the functional objective states overall corporate objectives of the company. The corporate objectives include financial strategy, case study strategic management, targeted sales volume per customer, budget, planning etc.

The company eBay meets the environmental needs, case study strategic management. The company is into conserving and recycling of energy, case study strategic management, an objective that is linked to vision.

Strategic statement shows long-term objectives of company and functional objective shows short-term objectives of the company. However, strategic statement is closely related to functional objectives. In order to achieve strategic objective, fulfillment of functional objective is essential Lasserre Therefore, online shopping can be affected as import may become costly. The company eBay has been providing localized version of PayPal in the different countries.

In the United States, the company has operated as transmitter of money. Global recession decreases the sales volume of products supplied by EBAY across world and thus operating profit may fall significantly. Inflation, tariff rate imposed by different importing country raise the price of the product and shipping charge, which may reduce the demand of consumers. Imposition of high rate of corporation tax by government affects the business Ho This trend will help in increasing demand that developed nations for country specific items.

Social factors: Decrease in sales reduces net profit, which creates chances for job cut. If business profit of EBAY decreases due to economic disturbance, number of unemployment may rise if the management takes cost reduction policy by job cut. Increase in unemployment rate lead to decrease in the standard of living of people, which has social cost. Age is an important aspect affecting business. Technological factors: Operating online business at international market, use of latest and user-friendly technology is required.

Easily accessible website of the company can give the company competitive advantage. Using improved technology, the company can display the products in a more attractive way to the customers. Besides this, management can use an extensive database to manage information regarding supplies and customer, which can help in daily business operation Ho There is always a risk of security for eBay as most of the products are put in the internet.

The proprietary information would be at risk with security breach on our sites. There can be a severe breach of the information. The information if compromised will make the people believe that they are not capable of maintaining the site and will stop using our service. For example, eBay is expanding their role in platforms and mobile payments. Mobile technologies is a field they eBay is trying to explore.

Environmental factors: The business operation of EBAY is performed by transaction of case study strategic management between sellers and buyers through this online platform.

Packaging, distribution is part of the business. Therefore, the company needs to maintain Environment safety law in packaging, importing and shipping the goods. Use of bio degradable and recyclable products in packaging keeps environment safe.

Environmental factors such as changing regulation for energy use can affect the business. The company is seen to achieve the objective of selling green products.

There will be more consumption leads to carbon dioxide emission and thus a more polluted environment is created. There are more benefits achieved by people rather than spending. Apart from these acts, company needs to case study strategic management by Electrical Equipment Safety regulationGas appliances Safety regulation in business transaction legislation.

Threats: The online business is becoming popular in present decade. With the increasing demand and expansion of the market, three is possibility for case study strategic management firm to enter into the market. New entry may reduce share of market of EBAY Company, as there will be increased competition in the market.

There is also threat of illegal use of website by some deceitful people Piotrowicz and Cuthbertson There are threats from existing business such as Amazon, Bonanza, e-Bid etc.

Opportunities: With the increase in demand for online purchase, case study strategic management, there are many opportunities for EBAY to expand its business globally. The company will come up with more number of inline stores in other countries, through increased portfolio through acquisition. The company is able to control illegal activities, its business performance may increase in future.

Competitive rival: Rivalry in this industry is high. Competition comes from small firm such as e-bid in UK. When doing business at international market, the firm has to compete with local business operators of that country Lee et al.

Bargaining power of Customers: Customers have strong ability to bargain for the price of the product. If EBAY charge higher price for a similar product, customer may switch over to another online marketer.

Bargaining power of suppliers: There are large numbers of sellers offering products in EBAY platform. Bargaining power of suppliers is thus comparatively case study strategic management. Sellers may also switch over to another e-commerce business, if they do not accept the terms and condition set by EBAY. Threat of substitute products : This threat is very low as EBAY offers a wide range of products to the customers. In short run it may lose business if it fails to provide latest developed goods in market.

In long run this threat is low. Threats of new entry : There are medium threats of new entry. It case study strategic management easy to enter into this market. However, operate in his market requires huge potential. Existing e-commerce businesses operate in the market at wide scale. They have economies of scale and hence, offering product at low price is easier Lee et al. For a new firm operating at large scale initial is difficult with high startup cost.

Some of the established players can influence the strong share of eBay. The established positions are for Amazon, Apple, case study strategic management, Alibaba who has a potential to dent the position of eBay. There effect will be high on eBay. Development of online auction model has helped the business to operate at low cost in the market. The pricing policy is mainly demand driven and customer oriented. Following this model, the company started to show description of product and attractive visualisation, which motivated customers to buy product case study strategic management EBAY site.

This strategy influence marketing and sale of product Morris et al. Duringthe company decided to cut job in order to reduce costs. To case study strategic management the business at global level, the company has decided to acquire some small companies and increase in market share investors.

Information management technology and supply chain management is very strong of EBAY. Duringthe company changes its business strategy regarding incentives to seller, fee structure and quality standard to reduce risk of global financial crisis www.

Basic resources of EBAY are human resource such as employees, financial resource such as funds, assets, physical resources, case study strategic management. Unique resources are online store, network, brand and intellectual property such as patent, trademarks etc.

Business function of EBAY includes providing a convenient platform to the customers and seller for transaction. This is an online retail business, which offers a wide range of consumer goods to the customers at a cheap rate. Overtime EBAY has improved the functioning of website. This company follows Business to Customer business model, case study strategic management.

Products are classified into different segments, case study strategic management. This company values customer satisfaction criteria.

It follows E-auction in setting competitive rice for the product.


Case Study: Strategic Planning: Bayer Center


case study strategic management


Case Study ScenarioThe IKEA way 44 The distinction between strategic thinking, strategic management and strategic planning 45 STRATEGY IN ACTIONQuick strategic thinking in unfavourable circumstances45 STRATEGY IN ACTIONSony – the disruptive innovator 50 Principles for the successful use of strategy Strategic Management case studies shows strategic planning issues and solutions for an organization. Business Strategy case study identifies business growth strategies, strategic merger and deals examples, positioning a product in a way for market growth, different market entry strategies and strategic acquisitions for business growth. Title of study The importance of strategic management, Case study of H&M Type of project Thesis Date Pages 59+12 Supervisor(s) of study 1st Antti Iire 2nd Anneli Juutilainen Executive organization H&M in Kuopio,Finland Abstract Hennes & Mauritz (H&M) is a .